The Role of Technical SEO in Organic Growth

Content is king, but technical SEO is the castle. Without a solid foundation, your content won't rank. I recently helped a client achieve significant growth by fixing their technical debt.

Fixing the Structure

The site had deep nesting and orphaned pages. I reorganized the URL structure to be flatter and more logical, creating a clear hierarchy for search engines to crawl.

Schema Markup

I implemented JSON-LD schema for their services and reviews. This helped Google understand the context of the content, leading to rich snippets in search results and a higher click-through rate.

Internal Linking Strategy

We implemented a programmatic internal linking strategy, ensuring that high-authority pages passed link equity to newer content. This boosted the indexing speed and ranking potential of new articles.